When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our JOHNSON’S^® baby powder gently absorbs excess moisture to keep baby’s skin comfortable, dry, and feeling healthy all day. With a clean, classic scent, this baby powder formula glides over your baby’s skin and leaves it feeling delicately soft. Great for kids and adults too!

We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ Standards.

Features

• Hypoallergenic*
• Paediatrician and dermatologist-tested
• Free from dyes, parabens and phthalates.
• Our Clinically Proven Mildness formula is specially designed for baby’s delicate skin.
• Made with purified talc, fully evaluated by scientific and medical experts
• Helps protect skin from rubbing and chafing
• Leaves skin soft, dry and feeling healthy

When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our Baby Oil is specially designed to lock in more than double the moisture† to keep delicate skin soft and feeling healthy. Connect with your baby through touch! Use baby oil during a baby massage for a bonding experience that is relaxing for both you and your little one. Great for kids and adults too!

We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ Standards.

Features

• Hypoallergenic* and pH balanced
• Paediatrician and dermatologist-tested
• Free from dyes, parabens, phthalates, and alcohol.
• Our Clinically Proven Mildness formula is specially designed for baby’s delicate skin.
• Pure and gentle daily care
• Moisturises and protects delicate skin from dryness
• Ideal for baby massage

When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our JOHNSON’S^® baby lotion with coconut oil leaves delicate skin feeling soft and smooth after just 1 use. Great for kids and adults too!

We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ Standards.

Features

• Hypoallergenic*
• Paediatrician and dermatologist-tested
• Free from dyes, parabens, and phthalates.
• Our Clinically Proven Mildness formula is specially designed for baby’s delicate skin.
• Enriched with coconut oil
• Nourishes baby’s skin for 24 hours
• Keeps skin soft and feeling healthy

When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our JOHNSON’S^® Baby Shampoo is our mildest formula and is specially designed to gently cleanse baby’s fine hair and delicate scalp. It quickly lathers and rinses easily, leaving your baby’s hair soft, shiny, manageable and clean. Great for kids and adults too!

We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ Standards.

Features

• Hypoallergenic* and pH balanced
• Paediatrician and dermatologist-tested
• Free from dyes, parabens, phthalates, sulphates, alcohol, and soap.
• Our NO MORE TEARS^® formula is as gentle to the eyes as pure water.
• Gently cleanses to keep delicate hair and scalp feeling healthy